Freight projects don't fail on the plan. They fail on the details.
Our original site said it plainly years ago: "In today's competitive business environment, companies must be able to deliver the benefits of successful projects in a more cost-effective manner." That's still true, and in freight it's harder than it looks. A technology project has to happen while the trucks keep rolling. Dispatch can't stop for a training week. Billing can't skip a cycle. Drivers still expect a correct settlement on Friday.
When freight technology projects struggle, the causes are familiar:
- Nobody owns the customer side. The vendor has a project manager. You have a busy operations manager who's also running a terminal.
- Data conversion is underestimated. Customers, consignees, rate tables, equipment, drivers, open AR and open AP all need to move, and they're messier than anyone admits.
- Testing is an afterthought. The system "works" in a demo, but nobody has rated a real multi-stop load or run a real payroll in it.
- Too many vendors. The TMS, the ELD provider, the imaging system, the EDI provider, the fuel card company and the accountant each control a piece, and nobody controls the whole.
- Scope creep. Every department adds "one more thing" until the go-live date slips and the budget goes with it.
- Cutover without a runbook. Go-live weekend is improvised, with no rollback plan if something goes wrong.
Projects we manage
Strong Tower Consulting manages the technology projects that carriers, brokers, 3PLs and private fleets actually run into:
- TMS implementations. First-time installs and replacements, including data conversion, configuration, testing, training and go-live (see TMS Implementation & Go-Live).
- Upgrades. Major version upgrades, including custom code compatibility checks and test environments (see Legacy TMS Advisory & Migration).
- Integrations. EDI onboarding for a new customer, ELD and telematics rollouts, fuel card imports, imaging and accounting interfaces (see ELD, EDI & Back-Office Integration).
- Accounting conversions. Moving the general ledger, AR, AP and settlements to a new package without losing history or breaking month-end close.
- Infrastructure projects. Server and network changes, backup and recovery projects, and terminal or office moves.
- Post-acquisition consolidation. Bringing two companies' systems, data and processes onto one platform.
When several of these run at once, we manage them as a program: one roadmap, shared resources, and decisions made in the right order so one project doesn't undo another.
He has the ability to extract essential information from others and has always kept our projects on time, on course and on budget.
How we run a freight technology project
1. Initiate
We confirm the business goal, the scope, the budget and the people. Who is the executive sponsor? Who decides when dispatch and billing disagree? What does "done" look like? A one-page charter answers those questions before anyone opens a project plan.
2. Plan
A realistic schedule built around your operation, not around a vendor template. We plan around month-end close, peak season, payroll cycles and customer commitments. The plan includes data conversion, testing, training, cutover and rollback, plus a risk register and a clear RACI for every party involved.
3. Execute and control
Regular status meetings, a single issue and decision log, and written status reports that leadership can read in two minutes. We track every vendor's commitments as closely as our own. When scope changes, it goes through a simple change process with the cost and schedule impact on the table, so nobody is surprised later.
4. Test
We build test scenarios from your real freight: a multi-stop load with detention, a brokered load with carrier pay, a load with a fuel surcharge change mid-week, an owner-operator settlement with deductions and an advance, a consolidated invoice, an EDI 204 tender and a 214 status update. Each scenario has an expected result. User acceptance testing becomes evidence, not opinion.
5. Cutover and go-live
A written cutover runbook: what freezes when, what converts in what order, who verifies what, the go/no-go checkpoint, and how we roll back if we have to. During go-live week we're on the floor with dispatch, billing and payroll, triaging issues as they come up and working the vendor's queue for you.
6. Close and stabilize
Post-go-live support, a punch list worked to completion, and a lessons-learned review. We hand off documentation and a stable system, then step back to ongoing support only if you want it (see On-Site & Remote Support).
Independent by design
Strong Tower Consulting never requires you to buy our software. Our sister company, Exspeedite, builds a TMS, which is why we know what a vendor's project plan leaves out. We sit on your side of the table and manage whatever system and vendors you've chosen.
Built on the freight floor
Strong Tower Consulting has run carrier implementations, upgrades and go-live weeks since 2008. Our team includes people who coordinated installations, training and go-lives across North America while leading Training & Installation at a transportation software company. Clients have brought us in as an adjunct member of their own staff, a project manager who knows dispatch, billing and settlements as well as the technology.
That background matters. A generalist project manager can track tasks. A freight project manager knows that converting open AR without matching the aging buckets will cause a fight with the CFO, that a settlement cutover needs to line up with the pay period, and that a go-live on the Monday after a holiday week is asking for trouble.
Rescuing a project in trouble
Some of our engagements start in the middle. The go-live date has already moved twice, the budget is spent, and the team has stopped believing the plan. When we take over a troubled project, the first job is to find out where it really stands, which is rarely where the last status report said.
- Health check. We review scope, schedule, budget, open issues, data conversion status and test results, and we talk to the people doing the work, not just the people reporting on it.
- Triage. We separate what must be done before go-live from what can follow after, and we identify the decisions that have been stuck waiting on someone.
- Reset. A new, honest plan agreed with your leadership and the vendor, with clear owners and dates.
- Deliver. We manage to the reset plan with tight weekly control until the system is live and stable.
A reset is not about blame. It's about getting the trucks, the billing and the payroll safely onto the new system, and getting your team's confidence back.
Keeping leadership informed without drowning them
Owners and CFOs don't need a 40-tab project plan. They need to know three things: are we on schedule, are we on budget, and what do you need from me? Our status reports answer those questions first, with the detail underneath for anyone who wants it. Decisions that need leadership are called out with a deadline and the cost of waiting, so the project never stalls on a question nobody knew was open.
For larger programs, we also set up a short steering meeting with the sponsor, operations, finance and IT. It meets on a regular cadence, reviews risks and changes, and makes the calls that keep the work moving.
What you get
| Deliverable | What it gives you |
|---|---|
| Project charter | Goals, scope, budget, sponsor and decision rights on one page |
| Integrated project plan | A schedule that covers every vendor and every internal task, built around your operating calendar |
| Risk, issue & decision logs | One place to see what could go wrong, what is going wrong, and what was decided |
| Test plan & scenarios | Real freight scenarios with expected results for user acceptance testing |
| Cutover runbook & rollback plan | Step-by-step go-live instructions with a go/no-go checkpoint |
| Status reporting | Short, honest updates for leadership on schedule, budget and risk |
| Close-out package | Documentation, punch list, and lessons learned |
Who this is for
Carriers, brokerages, 3PLs, intermodal and drayage operators, and private fleets that:
- Are about to start a TMS, accounting or integration project and don't have a dedicated project manager
- Have a project already in flight that's slipping on schedule or budget
- Are running several technology projects at once after growth or an acquisition
- Want someone on their side of the table during vendor negotiations and go-live
Good projects start with good requirements, so many engagements begin with Business Analysis. See how we work for the full engagement model.
Frequently asked questions
Our software vendor already assigns a project manager. Why would we need one?
The vendor's project manager manages the vendor's tasks. Your side of the project, including data cleanup, internal staffing, testing, training, process changes, other vendors and the cutover itself, still needs an owner. We act as your project manager and hold every party, including the vendor, to the plan.
What kinds of projects do you manage?
TMS implementations and upgrades, accounting conversions, EDI onboarding, ELD and telematics rollouts, imaging projects, office or terminal moves, infrastructure changes, and system consolidation after an acquisition.
Can you take over a project that is already in trouble?
Yes. We start with a quick health check: scope, schedule, budget, open issues and the real state of data and testing. Then we reset the plan with your leadership and the vendor, and manage to the new plan.
Do you work on site or remotely?
Both. Kickoff, key workshops and go-live week are usually on site. Status meetings, issue tracking and vendor coordination are often handled remotely.
Will you steer the project toward Exspeedite?
No. Strong Tower Consulting is independent. Our project management never requires buying our sister company's software. We manage whatever system and vendors you have chosen.